This book covers everything from the basics of DevRel to its history and fundamental concepts. At 82 pages, it's a light and easy-to-read book.
Table of Contents
- Chapter 1: What is DevRel?
- 1.1 Differences from Public Relations
- 1.2 The Importance of Active Listening
- 1.3 DevRel is Marketing
- 1.4 Why DevRel?
- 1.5 Companies That Should Do DevRel
- 1.6 Drawbacks of DevRel
- Chapter 2: Why Developers?
- 2.1 Strong Online Influence
- 2.2 Community Culture
- 2.3 High IT Literacy
- 2.4 Don't Sell Holes, Sell Drills
- 2.5 Third-party Products Make Platforms More Attractive
- Chapter 3: Why Do DevRel?
- 3.1 DevRel is Part of Business
- 3.2 Purpose of DevRel
- 3.3 DevRel with Clear and Unclear Effects
- 3.4 Understanding DevRel's Significance from Product Adoption Steps
- 3.5 Emotional Product Selection
- 3.6 Developer's Role in Product Selection
- Chapter 4: History of DevRel
- 4.1 The Beginning of DevRel
- 4.2 No Evangelists in Japan?
- 4.3 The Beginning of DevRelCon
- 4.4 Other Conferences Besides DevRelCon
- 4.5 Differences Between World and Japan
- Chapter 5: How to Start DevRel
- 5.1 Set Your Goals
- 5.2 Make Goals Measurable
- 5.3 Choose Low-Risk, High-Return Activities
- Chapter 6: The 4Cs of DevRel
- 6.1 Code
- 6.2 Content
- 6.3 Conductor
- 6.4 Communication
- Chapter 7: How to Learn More About DevRel
- Chapter 8: Conclusion
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