DevRel is an abbreviation of Developer Relations, which can be described as the developer version of Public Relations. So what exactly is Public Relations? In Japan, it means publicity. Many usually understand publicity as work where one broadcasts oneself. However, Public Relations, in addition to publicity, also has the role of hearing out the public. In a sense, publicity alone omits that role.
If DevRel is looked at as a “marketing method to spread products and services targeting developers,” one might think that it cannot be used if such services are not being made. However, DevRel is something that forms good and continuous relations with developers, so it is an initiative that has a large range and can be used more.
While DevRel is one sphere of marketing, its nature is of closeness to the developers. There are many actions which would bear no consequence for someone in a different line of work yet are unthinkable for someone working with the developers. I often hear stories of those who, failing to understand this, tread unwittingly on the tiger’s tail, to say, causing great despair for the developer.
For a community to grow steadily it needs to have a large number of new participants. In offline events, event venue capacity will most determine the number of participants. For example, if 80 people gather in a venue with a capacity of only 50 people, there’s no doubt that there will be a number of people standing and sitting on the floor—not a problem when the environment allows for it, but nobody would ever want to sit on a dirty floor.
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