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Insights for Marketers and DevRel Leaders Targeting Japan
For international tech companies looking to strengthen their presence in the Japanese market, understanding the local developer community and industry trends is crucial. This article provides a comprehensive list of major tech conferences scheduled in Japan for the latter half of 2025. Use this information about technical domains, venues, and dates to plan your local research activities and marketing strategies effectively.
Recently, there’s been a lot of discussion about using AI for content creation. While AI can generate text quickly and at a low cost, we at MOONGIFT have decided not to use AI for our content creation. Let me explain why.
Today’s topic is how to start DevRel. Some might think it’s a bit late to discuss this, but I believe there are still valuable insights to share, so please listen.
In this article, we’ll explore the “effective content” for each stage based on the AIRDO method we discussed earlier.
When planning DevRel initiatives, it becomes easier to understand by considering the developer journey. The AIRDO method serves as a fundamental framework for this approach.
Let’s explore the fundamentals of content marketing for DevRel. This time, we’ll focus on delivery channels and discuss which channels are most appropriate for different types of content.
Let’s explore the fundamentals of content marketing for DevRel. In our previous post, we discussed the differences from tech blogs, and now we’ll dive deeper into audience understanding.
Content strategy is one of the key initiatives in DevRel. While we use the term “content” broadly, it encompasses various formats:
The DevRel initiatives you should implement vary depending on your company’s or service’s stage. There is no one-size-fits-all approach to DevRel. However, it’s crucial to always consider whether these initiatives align with the goal of “building relationships with developers.” Simply hosting events or writing blog posts without considering engagement would not constitute true DevRel, as it only focuses on broadcasting information.
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